A Proven Merchandising Strategy
One of the first items that families come into contact with at a funeral is the memorial stationery. In many cases, the artifact that families and friends leave with is memorial stationery. When families get involved in the selection of a casket or urn or stationery package that reflects the life or style of their loved one, the value they place on the memorialization process is elevated.
Aurora Essentials offers a simple turnkey approach with low inventory cost and competitive price. Memorial stationery is packaged in boxed sets in the most popular styles. Aurora Essentials standard merchandising sets include a range of styles, including leather-bound and gold-embossed books, some featuring Designer Series fabrics, full-color artwork, die-cut and embossed details.
The Aurora Essentials line can be easily integrated into your showroom or arrangement office using existing slatwall or a rotating display.
Next: The Art of Lena Liu